1. 놀라울 정도의 유용한 콘텐츠를 작성하라.
블로거에서 가장 중요한 것이다. 물론 두번째 블로그 브랜드도 중요하지만 가장 중요한 것은 콘텐츠의 질이다.
블로그디자인, 광고, 기술적인 문제 등은 그 다음이다.

2. 블로그의 브랜드를 만들라.
블로그를 시작할 때 만들고자하는 블로그의 브랜드에 대해 생각해야 한다. 블로그의 브랜드는 사람들에게
무언의 메시지를 남긴다. 먼저 구독할 타겟(구독자들)을 선정하고 만들어야 할 콘텐츠를 정하라.
블로그디자인, 주제, 작성해야할 분위기 등 뿐만아니라 브랜드를 이용해서 무언의 메시지를 사용하라.

3. 다른블로거들과의 교류
처음 블로그를 할때는 아는 사람이 별로 없을 것이다. 자기분야의 다른 블로그에 방문하여 댓글을 남겨보라.
자기가 즐겁게 본 블로거에게 간단한 이메일을 보내보자. 그들과 협력하면서 블로그를 운영해보자.
서로 그들과 관계를 맺고 서로 도와주다보면 롱런할 수 있다.

4. 다른 블로거들의 글에 댓글을 남겨라.
블로그를 알리는 가장 좋은 방법중 하나이다. 특히 자신의 구독자들의 블로그에 방문하여 댓글을
주고 받아보자.  물론 당신이 소심한 사람이라서 잘나가는 블로그 같은곳에 글남기는 것이 두려울지도 모른다.
그럴때는 천천히 10명의 구독자부터 시작해서 100,200,300,400,500 명의 구독자가 생길 때까지 목표를 정해보자.

5. 여러가지 스타일로 글을 쓰면서 실험해보라. 그리고 즐겨라.
일단 많은 구독자를 거느린 블로거가 된다면 수천명의 구독자의 기대에 부응해야 한다. 매일 엄청난 콘텐츠를
생산해야하고 각각의 단어에 신경써야한다. 글쓰는 스타일을 다양하게 해보고, 다른 블로그를 참고하거나, 유머러스하게 글을 써보고, 자신의 이야기를 수필형식 써보는 것도 좋다. 사회적인 미디어에서 인기있는 글을 써보도록 노력하는 것이 좋다. 작가로서 자신만의 색깔을 찾아보자.

6. 자주 블로그브랜드를 노출해라. - 블로그이벤트 등
이제 가능한한 자신의 블로그브랜드를 많이 노출하라. 댓글달기, 블로그 축제, 이벤트참가,
구독자들과 공유할 수 있는 내용의 링크를 보내거나 콘테스트참가 등.. 눈에 띄어야 한다.

7. 자신의 잠재력을 찾아라.
블로그를 시작했으면 이제 자기가 원하는 어떤 것도 할 수 있다. 자기만의 블로그 레벨을 높이기위해 노력하고 스스로 영감을 불어 넣어보라. 블로거로서 자기만의 길을 찾고 새로운 길, 자기에 맞는 것을 찾아야 한다.
열정, 영감 무엇보다 블로깅을 즐겨라~

7 Essential Things You Should Be Doing When Your Blog Is Still Young

These days my blog, Zen Habits, no longer has the problems of finding its identity and finding an audience … but there was a time not too long ago when Zen Habits was just a baby going through the inevitable growing pains.

And yes, I remember struggling to find new readers — to just let people know I was even there. The early days of a blog are the toughest, by far.

But they don’t have to be. When a blog is still young, just as in childhood, it can be freer, carefree, and fun. Everything is a learning experience. Best yet, a young blog has endless potential — it can be anything (except perhaps President of the United States).

So if you’re the owner of a young blog, here are seven things I recommend you do, based on my experiences:

1. Create amazingly useful content. This is the most important thing you can do the first month or two of your blog’s existence. The next item (branding) is also important to think about as you start, but in terms of how you spend your time, writing amazing and useful content should be 95% of what you do. Your design, ads, technical stuff … all that can be worked on later. Right now, write your butt off. Create tip-packed posts that will knock the reader’s socks off. Read more: What Makes Great Blogwriting?
2. Create a great brand. When you first create your blog, you should think a bit about the brand you’re going to create. When you create a brand, you are sending an unspoken message. What unspoken message do you want to send? Start by defining your target audience, then by figuring out what desires you will tap into. Then craft an unspoken message that will be true to yourself while tapping into those desires. Use that unspoken message to craft your brand (the title of your blog) as well as everything else you do, from blog design to post topics to the tone you write with and more. Read more: Branding 101: How to Promote Your Blog Like the Big Guys Do.
3. Network with other bloggers. When you first start out, you might not know many other bloggers. Rectify that situation by commenting on other blogs in your niche, and sending friendly emails to other bloggers whose blogs you enjoy. Offer to collaborate with them, to do guest posts for them (see next item) and in general be helpful and friendly. Develop a relationship with other bloggers — it’ll pay off in the long run.
4. Write guest posts. One of the absolute best ways to promote your blog and your brand, and to find new readers, is to write guest posts on other blogs with readers who are among your target audience. Of course, it’s hard to get a guest post slot on big blogs when you’re just a little guy. So start with blogs that are just a little bigger than you — if you have 10 readers, go for a blog with 100-200 readers. If you have 100 readers, go for a blog with 300-500 readers, and so on. Before you start doing guest posts, however, be sure to have 10-12 solid, powerful, insanely useful posts on your blog. You want your new readers to come to your blog and be struck by a great first impression. Every guest post you write should be as amazingly useful and tip-packed as the ones on your blog (see first item).
5. Experiment and have fun. Once you’re a blogging powerhouse, you have thousands of readers’ expectations to live up to. You have to put up great content every day, and each word is scrutinized. So take advantage of your youth as a blog — have a blast! Experiment, try out different writing techniques, imitate other blogs, try humor and rants and moving personal essays. Try to write a post that will become popular in the social media. Find your voice as a writer. Seek inspiration and write whatever you’re inspired to write.
6. Get out there, often. Now is the time to start becoming more visible, and to spread your brand as much as possible. Comment on many other blogs, participate in blog carnivals, send links to other bloggers and see if they’ll share them with their readers, participate in contests. Be visible.
7. Seek out your potential. You can be anything you want to be when you’re just starting out. Figure out what that will be. Aspire to great heights, and seek to raise your level of blogging each step of the way. Find your path to greatness as a blogger. Try new paths, and find what fits you. Follow your passion, your inspiration, and above all, enjoy the journey!

원문 http://www.problogger.net